In 1997, over $500 million was spent on online advertising. According to analysis, that number rose to over 3 billion by the year 2001.

But today’s banner advertising barely scratches the surface of what will become a new wave of interactive advertising and marketing in which the consumer is more actively involved with the brand than ever before. As the traditional line between commercial advertising and interactive advertising blues, effective marketers will take advantage of these trends.

ShockTheory has developed a multitude of effective systems to build audience relationships and drive targeted online traffic to your web site. We keep on top of interactive advertising and marketing technology so that you can concentrate on what do you best-build your business.

• Strategy: We conduct a thorough assessment and evaluation of your current offline and online advertising efforts. We then research our industry, your company and you competitors to devise an intelligent, intuitive online advertising strategy that compliments your offline efforts as well as pushing your brand online.
   

• Creative: We develop the creative with forward-thinking designers whose objectives is to create ad appeal to your audience, to make them click. We then develop a look and feel of the overall advertising campaign that captures the essences of your business’ product or service.
   

• Technology: More than just a great click-through statistics, banner ad and online marketing programs need the tracking and post analysis software to let you know how they deliver. Our ad tracking and monitoring systems allow for close analysis of the marketing objectives.